Our target audience with our magazine are the students of Sarasota High school. The athletes at SHS are going to be the key objective but if we can expand to other kids who would enjoy seeing what is going on in their school community then that would be awesome. With a lot of digital distribution and Digital advertising I think the kids at SHS will be some of the easiest people to obtain.
When we looked at the social media account of ESPN we found a lot of the followers had a common interest in sports. The social media pages that followed ESPN had at least one sports related post. This is exactly how we plan on getting to our target audience.
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