Target Research

One of the largest ways Sports Illustrated advertises for its magazine is through it's yearly swimsuit issue. They take advantage of this issue and market this issue more than other editions. For example, on YouTube, the Sports Illustrated Swimsuit channel has around 728,000 subscribers and most viewed video is over 51 million views.

YouTube would be a viable platform to promote my group's magazine because unlike other forms of social media, an established following is not required to do well. Another advantage of using YouTube can be reaching a larger, younger audience and peak their interest in magazines. Also used to promote but not as popular, is Sports Illustrated's main account for reporting sports news.

On the Sports Illustrated's website, they are advertising a new service from "SI"

The new streaming service creates a new from of media for the brand and competes with ESPN+. This is another way to spark interest with younger audiences in an attempt to draw them into the magazine world.