3rd Quarter Submission

Target Research

Our target audience with our magazine are the students of Sarasota High school. The athletes at SHS are going to be the key objective but if we can expand to other kids who would enjoy seeing what is going on in their school community then that would be awesome. With a lot of digital distribution and Digital advertising I think the kids at SHS will be some of the easiest people to obtain.


When we looked at the social media account of ESPN we found a lot of the followers had a common interest in sports. The social media pages that followed ESPN had at least one sports related post. This is exactly how we plan on getting to our target audience.

Target Research

The Running magazine did articles and posted a lot of ads about parenting and how parents should run with their kids and be involved in the kids active life. In a way we aim to do the same thing. We want to be able to advertise to the parents who are not only parents to the kids playing the sports but who are Alumni of SHS and want to stay informed about all the sporting events and social events going on to stay better in touch with their kids and the school.

Digital Distribution

A form of digital distribution was also through social media. Since ESPN is a lot like our magazine we looked to do a lot of what they do. With over 12 million followers, they are able to distribute their content and news that way.

Distribution Plan

     ESPN's idea of selling on location goes along with our idea to try and sell our magazine at the sporting events that our school hosts that way instead of the magazine going to the target audience, the target audience comes to the magazine. Numbers of distribution should be high compared to other methods because everyone at each sporting event are majority of the people who would want our magazine.

     Though physical distribution is a good method of selling our magazines, we understand that the shift from physical distribution to electronic distribution has become widely poplar. Like a lot of magazine distributors such as Sorts Illustrated and ESPN magazine, we will have a link in our social media platform, Instagram,  to take viewers to a link to buy either a physical or electronic subscription.

Digital Distribution

     Sports Illustrated chose to adapt with the times and try to distribute their magazine on social media through Facebook. ESPN has kept more up to date with their distribution with putting links into their social media to connect the audience into their subscription cites. This has been highly productive and makes up more than half of the money the company makes. 

Target Research

One of the largest ways Sports Illustrated advertises for its magazine is through it's yearly swimsuit issue. They take advantage of this issue and market this issue more than other editions. For example, on YouTube, the Sports Illustrated Swimsuit channel has around 728,000 subscribers and most viewed video is over 51 million views.

YouTube would be a viable platform to promote my group's magazine because unlike other forms of social media, an established following is not required to do well. Another advantage of using YouTube can be reaching a larger, younger audience and peak their interest in magazines. Also used to promote but not as popular, is Sports Illustrated's main account for reporting sports news.

On the Sports Illustrated's website, they are advertising a new service from "SI"

The new streaming service creates a new from of media for the brand and competes with ESPN+. This is another way to spark interest with younger audiences in an attempt to draw them into the magazine world.