Marketing Plan

Social Media:
     We've created a social media platform that will share sneak peaks into our magazine and some exclusive and behind the scenes footage and photos. We are using Instagram as our social media platform to reach a younger audience who would be interested in the Sarasota High magazine as well as the adults who know how to use and consistently use social media.

Collaboration with School Publication:
     We decided to sit down with out school publication who writes the Year book and the Sarasotan at our high school. The Schools publication team would be able to advertise for our magazine so that students have the opportunity to not only see our magazine but feel more comfortable investing in it when there is a program like the School publication team backing it.

Collaboration with School Athletics Program:
     Since our magazine targets the athletics at out school we decided that the smartest move to sell our magazine would be to talk with the School Athletic Program. The Athletic Department could have our magazines for adults, students, faculty, and players to buy during the Fall, Winter, and Spring seasons.